What Will You Learn?

• Introduction to Business: This unit serves as the foundation, providing an overview of the business environment, different types of organizations, and the principles of entrepreneurship.
• Marketing: You will explore the fundamentals of marketing, including market research, consumer behavior, product development, branding, pricing strategies, and effective promotional techniques.
• Accounting and Financial Management: This unit focuses on financial literacy, introducing you to financial statements, budgeting, financial analysis, and the principles of managerial accounting.
• Business Ethics and Corporate Social Responsibility: Understanding the ethical dimensions of business is crucial. You will learn about ethical decision-making, corporate governance, sustainability, and the social responsibilities of businesses.
• Human Resource Management: This unit delves into the management of human capital within organizations. You will explore topics such as recruitment, selection, training, performance evaluation, compensation, and employee relations.
• Operations Management: This unit examines the processes involved in producing and delivering goods and services. You will learn about supply chain management, quality control, project management, and lean manufacturing principles.
• International Business: In this unit, you will gain insights into the global business environment, international trade, foreign market entry strategies, global marketing, and cultural considerations in conducting business internationally.
• Business Law and Ethics: Understanding legal frameworks and ethical issues in business is vital. You will study contract law, intellectual property rights, consumer protection, and the legal and ethical responsibilities of businesses.